As a wine marketing/public relations professional, my goal is to bring the world of wine just a little bit closer to the average consumer. To accomplish this, I promote the wines of a number of different wine companies from around the world to journalists, trade, and consumers. I also teach about wine and judge wine competitions whenever I get the chance.
I’ve heard this phrase countless times from wineries interested in exploring the world of social media marketing. The truth is, however, that not every winery needs or should have a blog….