How will new FTC rules affect sampling? : Michael Wangbickler

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As a wine marketing/public relations professional, my goal is to bring the world of wine just a little bit closer to the average consumer. To accomplish this, I promote the wines of a number of different wine companies from around the world to journalists, trade, and consumers. I also teach about wine and judge wine competitions whenever I get the chance.

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by mwangbickler October 6, 2009

How will new FTC rules affect sampling?

Federal Trade Commision website Yesterday, the Federal Trade Commission announced that it had approved final revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address…

Michael Wangbickler

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