Michael Wangbickler

Oct 19

What we need… is a blog! -

BlogI’ve heard this phrase countless times from wineries interested in exploring the world of social media marketing. The truth is, however, that not every winery needs or should have a blog….

Oct 15

There’s wine from the Midwest, doncha know? -

Map courtesy of http://iguide.travel

Map courtesy of http://iguide.travel

Quick! Name the first American Viticultural Area (AVA) established in the United States. Napa? Nope. It was Augusta, as in Augusta, MISSOURI….

Oct 14

Bio-dynomite! -

Bloggers at BenzigerA little over a week ago, Benziger Family Winery hosted a blogger event at their estate. A dozen bloggers were in attendance as the folks at Benziger rolled out the dog-and-pony show. And…

Oct 08

Why you need Cruvee -

CruveeYesterday, Cruvee announced a new suite of features. I’ve been using Cruvee for the better part of a year now, and am very pleased with this recent development. In case you don’t know,…

Oct 07

There’s an app for that! -

VinTank Logo
This week, VinTank released it’s much anticipated report on iPhone wine apps. Presented in two parts (Monday, October 5th and Tuesday, October 6th) on Palate Press, VinTank’s…

Oct 06

How will new FTC rules affect sampling? -

Federal Trade Commision websiteYesterday, the Federal Trade Commission announced that it had approved final revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address…

Oct 05

R.I.P. Gourmet -

Gourmet MagazineThis qualifies as the stunning news of the month. A New York Times report from today indicates that the publishing company Conde Nast will be closing the doors on Gourmet Magazine….

Oct 03

New Website for Academy of Wine Communications -

The AWC website has a new look and new functionality.

The AWC website has a new look and new functionality.

This week we launched a new website for the Academy of Wine Communications. I’ve been working on it for the past few months, and…

Drink local! -

Drink Local WineThe week of October 11th marks the second annual Regional Wine Week. What is Regional Wine Week? I’m glad you asked.

Regional Wine Week is the brainchild of Jeff Siegel (Fort Worth Star…

Sep 30

No, I’m not dead -

Blog VacationIf you spend any time at all on this blog, you may have noticed that I haven’t posted anything in a while. No, I’m not dead on the side of the road somewhere. And, no, I haven’t given up on…